Behind the Brand

In an ever changing and female empowered western & fashion industry Lorinda Van Newkirk is one of the trailblazers. Raised on a California ranch she understands agriculture from every aspect, from the cattle business to western sports. She has called Texas home now for over 20 plus years, where she is raising her girls with her husband Joel, and started many different businesses all successful and all different from each other.
Lorinda Charley and Jaylee
Taking a brand that was a household name in the western industry for many years Gypsy Soule® with partner Amy that started on a 20k no interest credit card and built it into a multi million dollar brand and company. The claim to fame was the original bling flip-flop that set the Western fashion world on fire. From there, the company leveraged it’s success to create brash and flashy lines of shoes, boots, clothing and jewelry. Throughout her time with Gypsy Soule®, Lorinda became known for empowering women and encouraging them to follow their dreams.
Finding her passion in brand marketing for Western fashion as well as the crossover to current industry trends in mainstream fashion. Today she has partnered with her daughters to start a fun brand called Lucky Chuck.™
Ephesians 6:11
Put on the full armor of God, so that you can take your stand against the devil's schemes.