Lucky Chuck® Is Coming to August WESA

Howdy, Dallas!

We’ve been busy at Lucky Chuck®, and we’re bringing a whole lot of NEW to August WESA Market.

First up—the kids finally have Lucky Chucks! Our new kids collection is here, so the next generation of cowboys and cowgirls can have Lucky on their side too.

And while the styles keep growing, our mission hasn’t changed. Lucky Chuck is a performance sock built for life in cowboy boots. Our Hemp Biofiber blend is designed for breathability, moisture management, strength, and all-day comfort—because when the heat is on, your feet shouldn’t have to suffer.

Stay Up ~ Like Your Standards
Stay Strong ~ Where It Counts
Stay Dry ~ When The Heat’s On

We’ve also expanded our subscription boxes, launched The Lucky Challenge, and have plenty of fresh Lucky Chucks waiting for you to see at Market.

And Our Team Is Growing!

We’re excited to welcome Mayte to the Lucky Chuck team! She’ll be working with our Spanish-speaking accounts, helping us better serve even more of our western retail family.

¡Bienvenidos! We can’t wait to meet you!

Come Party With Us

Join Lucky Chuck, Howdy Hanny & Wagon Boss for:

RAISE ’EM LUCKY

Wednesday, August 19 | 3:30–5:00 PM

Come see what’s new, meet the crew, grab a drink and a bite, and hang out with us.

 

Raise ’em to be cowboys.
Raise ’em to be cowgirls.
Raise ’em to be Wagon Bosses.
Raise ’Em Lucky.

See y’all in Dallas.

Stay Lucky.